Day and Greene sounded out scientists and science communicators about their idea, enlisting many of their contacts as the festival's scientific advisors. They met with the presidents of the city's major universities and its cultural and scientific institutions, forging partnerships for the festival's organization. According to Greene, their idea fell on open ears wherever they went, and the most frequent reaction to their proposal was the expression of disbelief that a festival like this did not already exist in New York City. Early 2006 saw the founding of the Science Festival Foundation (SFF), a non-profit organization based in New York City, dedicated to organizing the festival and related events. Greene serves as the foundation's chairman, and is also on its board of directors. The other members of the board are Alan Alda, Columbia University president Lee Bollinger, the foundation's president Judith Cox, New York University president John Sexton, and Tracy Day, who also serves as the festival's executive director.
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